Where Strategy Meets Style—Helping Fashion Brands Grow with Purpose.

Black Circle was founded to bridge the gap between creativity and strategy in the fashion world. After years of helping global brands grow through retail consulting, we saw a clear need: designers and entrepreneurs with incredible vision were struggling to scale—not because of a lack of talent, but a lack of structure, clarity, and support.

That’s where we come in.

We work with fashion brands—emerging and established—to develop strong brand identities, streamline digital presence, and build scalable business models that convert creativity into long-term success. Whether you’re launching your first drop or revamping your online store, Black Circle brings together strategy, storytelling, and digital execution to elevate your brand.

Mission Statement

To empower fashion brands with the strategy, structure, and tools they need to grow, scale, and lead in an increasingly digital world.

We exist to bridge the gap between creativity and business, helping designers turn vision into lasting success.

Vision Statement

To become the go-to consulting partner for emerging fashion brands—championing innovation, creativity, and ownership in the global fashion industry.

We envision a future where independent brands lead the culture and own their place in the market.

Let’s make your brand the next success story.

Del Jones, fashion brand strategist and founder of Black Circle, seated in a suit and tie, representing leadership and creative consulting for clothing brands.

Fashion has always been more than just clothing—it’s a statement of identity, purpose, and creativity.

From a young age, I was drawn to the intersection of business and design, fascinated by how brands scale, build loyalty, and influence culture. That passion led me to a career in retail consulting, where I worked with major global brands to refine their identity, optimize sales, and strengthen their digital presence.

Through my work at Accenture, I gained firsthand insight into the strategies that drive billion-dollar brands—how they build infrastructure, scale operations, and create demand. I saw the systems that turn ideas into movement, and the structure that supports sustainable growth.

But I also saw a gap: independent brands, despite their creativity and potential, often lacked access to that same level of strategy and support.

That’s why I created Black Circle—a consultancy built for fashion brands ready to grow with intention.

Whether you're just getting started or ready to scale, we’re here to help you build a brand that’s not only stylish—but strategic, sustainable, and built to last.