First Annual Juneteenth Pop Up
In June 2023 Black Circle put together the First Annual Juneteenth Pop-Up. The Pop Up was born out of a mission to amplify Black-owned fashion brands and encourage reinvestment into our own communities. With Black culture shaping global fashion, it was time to create a platform that put Black designers front and center.
Hosted by Black Circle, the event brought together a carefully curated selection of emerging Black-owned brands to:
✅ Increase brand awareness & social media presence
✅ Generate direct-to-consumer sales & lasting customer relationships
✅ Build a community-driven retail experience celebrating Black creativity & ownership
🔹 Featured Brands & Their Growth
🛍 Proper Etiquette – A modern streetwear brand known for its minimalist yet bold aesthetic.
🛍 Real Is Rare – A lifestyle brand blending culture, authenticity, and purpose-driven messaging.
🛍 Victimized Suspect – A brand that merges fashion and storytelling to challenge narratives around Black identity.
🚀 Key Results from the Event:
✔ Collectively generated over $5,000 in revenue from direct sales.
✔ Each brand increased presence across social media within 48 hours.
✔ 20% of customers made repeat purchases in the weeks following the event.
✔ Attendees engaged with Black-owned fashion in an immersive shopping experience.
💬 “The Juneteenth Pop-Up was more than a retail event—it was a movement. Seeing Black brands thrive in real-time reinforced the power of economic circulation within our own community.” – Delmer Jones, Founder of Black Circle
Proper Etiquette
Proper Etiquette had a strong creative vision but lacked the structured branding and e-commerce infrastructure needed to fully capitalize on its potential. The brand needed:
✔ A cohesive brand identity that resonated with its target audience.
✔ A professional e-commerce platform to streamline online sales.
✔ A marketing strategy to maximize visibility and drive demand.
🔹 The Black Circle Strategy
We worked closely with Proper Etiquette to transform their brand into a polished, market-ready business. Our approach included:
✅ Brand Identity Development – Crafted a sleek, minimalist yet bold branding aesthetic that reflected Proper Etiquette’s DNA.
✅ E-Commerce Setup & Optimization – Built a high-converting online store designed for seamless transactions and a premium user experience.
✅ Strategic Launch Campaign – Developed a marketing push that generated high anticipation and customer engagement.
🔹 The Results 🚀
📌 Sold out their entire collection within days of launch.
📌 Increased website traffic by 300% within the first two weeks.
📌 Gained new social media followers in the first month post-launch.
📌 Achieved a 25% customer retention rate, with repeat purchases driving sustained sales.
💬 "Working with Black Circle gave us the foundation we needed to not only launch but thrive. Our brand went from an idea to a fully realized business, and we couldn’t have done it without their expertise." – Proper Etiquette
Client
Proper Etiquette
Year
2023 - 2024
