Delmer Jones Delmer Jones

Why Black-Owned Fashion Brands Need More Than Just Hype – They Need Strategy

Hype can spark a moment, but strategy builds a legacy. Black-owned fashion brands are shaping global trends, yet too many struggle to turn cultural influence into lasting business success. Discover the key pillars that separate short-lived buzz from sustainable brands—and how Black Circle helps fashion entrepreneurs scale beyond the moment. Ready to build a brand that lasts? Let’s get to work.

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Delmer Jones Delmer Jones

The Power of the Black Dollar: How Supporting Black-Owned Fashion Brands Strengthens Our Communities

The Black dollar is powerful, but are we using it to build lasting wealth? With $1.6 trillion in spending power, Black consumers drive culture but often miss out on the profits. Discover how shifting your spending habits toward Black-owned fashion brands strengthens our communities, fuels job creation, and ensures Black designers thrive. Let’s invest in our own—starting today.

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Delmer Jones Delmer Jones

5 Branding Mistakes That Could Be Holding Your Fashion Brand Back

Struggling to grow your fashion brand? Branding mistakes could be holding you back. From weak brand identity to poor pricing strategies, these five common mistakes can limit your success. Learn how Black-owned fashion brands can avoid these pitfalls and position themselves for long-term growth.

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