Model wearing denim jacket posing for Black Circle fashion campaign.

We Create. We Wear. We Own.

Model wearing pink puffer jacket posing for Black Circle fashion campaign.

Empowering Fashion Brands. Elevating Vision Through Strategy.

From Digital to Real-World Impact—Your Brand, Elevated.

From branding to e-commerce, we help fashion brands build bold identities, grow online, and scale with confidence.

Black Circle business showcase featuring Proper Etiquette and independent fashion designers.

E-Commerce & Digital Presence

Helping fashion brands thrive online with strategy, style, and substance.

Consulting services for emerging fashion brands – Proper Etiquette collaboration.

Brand Development & Strategy

Transforming ideas into iconic brands.

Black Circle pop-up event – Shoppers engaging with emerging brands and streetwear designers.

Experiential & Community Engagement (Pop-Ups & Events)

Bringing fashion brands to life through immersive experiences and curated events.

Del Jones, fashion brand strategist and founder of Black Circle, seated in a suit representing professional brand consulting services for fashion entrepreneurs.

Meet Del: The Strategist Behind Black Circle.

With a background in retail strategy and consulting at Accenture, I’ve spent years helping fashion brands navigate growth, scale their e-commerce presence, and define their identity in a competitive market.

Now, I bring that expertise to creative brands and entrepreneurs looking to build something lasting—whether you're launching your first collection or scaling an established label.

Black Circle isn’t just about consulting—it’s a platform built to turn vision into strategy, and strategy into measurable growth. Let’s make your brand the next success story.

FAQs

  • We specialize in brand development, e-commerce strategy, and experiential marketing (including pop-up shops and events) for emerging and established fashion brands.

  • Brands can apply through our Vendor Inquiry Form. We select vendors based on alignment with our vision and availability for upcoming events.

  • You can book a consultation directly from the website to discuss your brand’s needs and how we can help you grow.

  • We combine retail strategy, digital expertise, and brand storytelling to help fashion businesses grow with intention. What sets us apart is our ability to meet brands where they are—and build tailored strategies that elevate them to where they want to be.